My Body is My Office

datum: november 2014
Soort: Audio, Concept
Opdrachtgever: Studio Makkink & Bey // PROOFFLab
In opdracht van PROOFFLab Magazine maakte Tom Loois een engelstalig ‘audio essay’ over de toekomst van het kantoor. Het essay bestaat uit een serie van vier – fictieve – radioreclames die ieder een fictief, toekomstig product aanprijzen. De serie ‘My Body is My Office’ is ingedeeld aan de hand van vier thema’s; samenwerken, informatie, werkhouding en mobiliteit en biedt een luistergaatje naar de werkomgeving van de toekomst. Iedere reclame werd vergezeld door begeleidende tekst waarin context en achtergrond wordt geschetst, deze zijn gebundeld in een PDF die hier te downloaden is.


Lees hieronder de teksten en beluister de radioreclames.

PROOFFLab Magazine essay nr.3 by Tom Loois_v3

Inleiding uit het essay:

Now that the impending integration of technology becomes more and more substantial, the current concept of ‘work’ needs to be revised. Our office environment and corresponding postures are now a pragmatic reaction to the tools and devices we work with. What happens when these everyday examples of ‘hardware’ merge with our physique? What could this merge mean for concepts such as collaboration, communication or commuting?My Body Is My Office is an exploration of future products to illustrate and exemplify integrated biotechnology and its effects. By means of four fictional radio-commercials in four different fields a peek at the future is provided in regard to possible bio-technological applications and their effect on the working environment.



The future possibility of thought-exchange on a neurological level allows will allow communicating in a post-linguistic manner. ‘Neuro-networking’, the phenomenon of neurologically connected brains, will alter our relation to collaboration, intellectual property and globalization.



Our society is mostly constructed by two out of five human senses: seeing and hearing. However, our other three senses can become useful now that we are reaching our audiovisual limits. By using these three underestimated and underdeveloped senses – taste, smell and touch – our reception of information will become multi-layered, more emotional complete and even easier.



As technology has moved from outside of the body to a wearable, it now moves towards a form embedded in the human body. This transformation asks for a thorough revision of our ‘working body’ posture. Working spaces will develop in a supportive, dynamic environment that encourages our bodies’ full potential.



When your office is integrated in your physique, how can you distinct the private sphere from the professional? Now that the question of ‘where we work’ becomes more prominent, so does the notion and effect of commuting. Can the concept of commuting or ‘going to work’ be interpreted not only in a physical but also in a mental way? Commuting needs to be reinvented as a necessary means to facilitate the transition from not-working (the private sphere) to working (the professional sphere).