Triple C Philosophy
‘By adding comfort to your care we will optimise your cure’
Triple C Philosophy welcomes you to Intensive Care/ZGB: a hypothetic institution in which the separate worlds of healthcare and wellness are merged. A series of ironic and speculative audio messages offer the visitor / listener a view into a future in which healthcare is completely privatized and optimized. The audio messages balance in between comedy and criticism and are derived from the tone of voice and clichés of typical hospital broadcasts and wellness marketing tools. By making use of audio fragments, a type of auditory décor emerges that challenges the visitor / listener to actively envision that what lies between reality and imagination.
Triple C Philosophy was part of the Intensive Care/ZGB exhibition initiated by the Creative Industries Fund NL (Stimuleringsfonds Creatieve Industrie) and was presented during Dutch Design Week 2016 in Eindhoven.