datum: oktober 2017
Soort: Podcast & Audio
Opdrachtgever: Nederlandse Spoorwegen

Luisterruit is a series of podcasts that turns your train ride into an experience. How to flirt with your fellow traveller? What’s to see in the passing landscape? Your personal travel guide Thijs will lead the way to a more fulfilling and exciting journey. In every monthly episode, different podcast makers reflect upon a specific train-related theme by illuminating recognizable and relatable #trainlife situations. The Luisterruit items can therefore be informative, hilarious or even absurd. By being ‘in your ear’, Luisterruit creates an intimate space and allows its users to immerse themselves in an auditory augmented reality. The podcast medium aims at building a personal relationship with listeners and illustrates the opportunities in which companies such as NS can enrich their brand experience.


You can listen to Luisterruit via Apple Podcasts, Stitcher or Soundcloud.

Luisterruit is the first Dutch branded podcast series and won the What If Lab pitch in 2016.

More Luisterruit episodes can be found here.